What we aim for

We think people want to do the right thing. Yet the subjects and tasks they commit themselves to, are more often than not quite complicated. Explanation Design aims to explain in such a manner that people reach their goals and each other more effectively. Explanation done at the right intellectual level, in any media or form, as an integrated part of your communications strategy. Future-proof communication.  

How we help our clients

To explain is to convey meaning to a person standing before you, with means and phrases he or she understands, incorporating his or her feedback. When an organisation tries to explain something to a bigger and not necessarily knowledgeable audience, that’s when we come in.

-       we create products that do the explanation for you

-       we will find your story, it’s clearest form

-       we provide access to it, for any braintype

-       information is accessible on multiple levels

-       our solution fits your communication strategy

Our approach

You master your subject, but to attract and keep the general public's attention is another matter. Together we will succeed, because Explanation Design are midway between you and your audience. First we find the best explanation, then we design a product to carry it to the target. Knowledge on a platter. We have a phased approach, starting by envisioning ideal outcomes to guide the process. We start sketching right away. Working with us is a tight operation. Our team and a team on the client side closely collaborate. 

Our Team

Klaas van der Veen Owner , projectmanager, content manager, designer.

Mobile phone: 06 25 47 49 41. Twitter: @KlaasExD

Manon den Hartog   Graphic design, project management, typography.

Ruben Daas   Illustration, animation, (interactive) infographics

Freelancers: Nadia Colombo (web/graphic) Casper Sormani (3D-animation), Niek van Galen (digital), Arnoud van Delden (programming), Jos Kuppens (3D-design)